At Chiang Mai Design Week 2025, SAN Maison collaborated with Wandering Moon Theater to translate the stories of SAN scents into contemporary shadow performance.
Through light, silhouette, and movement, the emotional landscapes behind each fragrance were expressed visually — allowing audiences to experience scent as narrative rather than description.
The collaboration explored how fragrance can move beyond the invisible, transforming scent into story through performance.
Presented during Chiang Mai Design Week 2025, this project reflects SAN’s ongoing exploration of cultural storytelling across disciplines.
SAN at Chiang Mai Design Week 2025
November, 2025
Chiangmai, Thailand
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